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SCG SERVICES

Discover Our Expertise

Business Meeting

STUDY TYPES

SCG conducts a wide variety of study types including:

  • Brand Positioning

  • Inovation

  • Usability

  • Customer Journey

  • Pack Design

  • Visual Identity (logo)

  • Naming

  • Creative Development

  • Brand Equity

  • In-home Usage Tests

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Business Meeting

METHODOLOGIES

SCG approaches each project individually, and will recommend whichever methodology or methodologies will maximize client learning, whether it be :

  • In-Person (focus groups, mini's, In-depth interviews, on-site ethnography, or others,

  • Online (focus groups, bulletin boards, etc.),

  • Mobile  (in-home product testing, ethnography, customer journey, or

  • Hybrid (combination of any of the above, or quantitative)

Brainstorming

CATEGORY EXPERIENCE

Some of the categories SCG works with more frequently include:

  • Pharma

  • Food

  • Household Products

  • Personal Care

  • Financial Services

  • Technology

  • Consumer Electronics

  • Consumer Durables

  • Higher Education

  • Travel and Tourism

  • Professional Services

  • Agencies

While the majority of projects are B2C, SCG has extensive experience in B2B as well.

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